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GEB4890 INDUSTRY STRATEGIC AUDIT USF S/M
WEN- EVELINA KUTEPOV
YUM- TRAVIS MCCLELLAN
MCD- MARIA MARTINEZ

McDonald’s, Wendy’s & Yum’s are in the quick service restaurant industry in which the company owns, operates, and/or franchises dining establishments. Executive Summary – see written report

MCDONALD’S CORPORATION
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Founded in 1954 by Ray Kroc in California
Started as a small barbeque restaurant
About 32,000 restaurants serving in 119
countries
Daily customer traffic = 62 million
Sells more than 75 hamburgers every second
Employs 1.7 million people across the globe
in corporate & restaurant positions
Its $24 billion in revenue makes it the 90th
th
largest economy in the world
Hires around 1 million workers in the US
every year
Estimated that 1 out of 8 U.S. workers has
been employed by McDonald's
Delivers in 18 countries

WENDY’S/ARBY’S GROUP, INC.
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Formed
Formed in
in 2008
2008 after
after the
the merger
merger of
of
Wendy’s
Wendy’s International
International with
with Triarc
Triarc
Company
Company
Nation’s
rd largest
Nation’s 3
3rd
largest quick
quick service
service
restaurant
restaurant company
company
Roland
Roland C.
C. SmithSmith- CEO
CEO
Strategic
Strategic Business
Business Units
Units
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Wendy’s
Wendy’s International
International
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Arby’s
Arby’s Restaurant
Restaurant Group
Group
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Founded
Founded by
by David
David Thomas
Thomas in
in 1969
1969
Specializes
Specializes in
in the
the hamburger
hamburger sandwich
sandwich segment
segment
Founded
Founded by
by Leroy
Leroy &
& Forrest
Forrest Raffel
Raffel in
in 1964
1964
Specializes
Specializes in
in the
the roast
roast beef
beef sandwich
sandwich segment
segment

Operates
Operates in
in the
the U.S.
U.S. &
& 21
21 other
other countries
countries
Owns
Owns or
or franchises
franchises over
over 10,000
10,000
restaurants
restaurants

YUM! BRANDS, INC.
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Created in October 7, 1997
Nearly 37,000 restaurants
Located in more than 110 countries
Changed its name to YUM! Brand, Inc.
CEO & Chairman of the Board is
David Novak
Strategic Business Units:
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KFC
KFC
Pizza
Pizza Hut
Hut
Taco
Taco Bell
Bell
Long
Long John
John Silver’s
Silver’s
A&W
A&W Restaurants
Restaurants
WingStreet
WingStreet

FINANCIAL PERFORMANCE
MCD

WEN

YUM

COMPANY
REVENUE

$22.74 Billion

$3.42 Billion

$11.34 Billion

MARKET CAPITAL

$79.33 Billion

$2.07 Billion

$23.98 Billion

385,000

67,500

350,000

0.68

1.10

0.91

NUMBER OF
EMPLOYEES
COMPANY BETA

FINANCIAL PERFORMANCE
MCD

WEN

YUM

NET PROFIT
MARGIN

20.55%

0.14%

10.21%

ASSET
TURNOVER

0.75

0.72

1.36

FINANCIAL
LEVERAGE

2.18

2.13

5.28

33.80%

0.22%

73.48%

P/E RATIO

16.09

28.88

21.32

PEG RATIO

1.46

2.30

1.42

RETURN ON NET
WORTH

FINANCIAL PERFORMANCE

WACC

GROWTH RATE
INCOME TAX
RATE

MCD

WEN

YUM

5.44%

5.16%

6.31%

9%

12.5%

10.5%

30.37%

20.42%

23.08%

FINANCIAL PERFORMANCE
MCD

WEN

YUM

DISCOUNTED
CASH FLOW (YR
1)

$3936.2

$188.6

$900.7

DISCOUNTED
CASH FLOW (YR
5)

$4561.99

$248.03

$1071.44

CURRENT
INTRINSIC
STOCK PRICE
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