Providing Value Proposition to Customers: A Case Analysis on McDonald's

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A
Case analysis
On
MacDonald’s

Sadikchya Acharya
International American University
Kings College
Babarmahal, Kathmandu
MBA Capstone

Prof. Dr. Raj Kumar Sharma
Kings College
Babarmahal, Kathmandu
Nepal

History of McDonald’s
They have amazing story of their own organization relative with the organizational learning they have really gained insight from their history which later on made a lot of contribution for what now is MacDonald’s I would like to elaborate their story with two divisions and one of them Is early history and another after 90’s history. Early History

When the MacDonald’s family back in 1930s around 90 years back they moved from Manchester to Hollywood where two brothers one is Richard and another is Maurice McDonalds started working .their fathers had a “Air drome” McDonalds brothers realized that the most of their selling was for hamburgers, they closed down with a careful investigation so that they can open with a new starting and in a bigger way they started with the simple menu of hamburgers, cheeseburgers, French fries, shakes and more So they renamed their restaurant to the new name with McDonalds.

After some time they realized one new thing that there was the time they need a new building for their restaurant so that they could improve more and make their goals achieve. The main two goals for them were efficiency and more catching appearance. Architects were chosen for the new ambience and new improvements. So being very careful new improvements were made for the appearance and for the betterment of the McDonalds. Mid History of McDonalds

Company actual history was started from 1940 as two brothers Richard and Maurice opened up in the big phase of McDonalds as a restaurant with 20 menus. But the name was McDonald’s hamburger as hamburgers were the most famous on their restaurant. As their revenue started increasing and they almost reached to $3500000 till mid 50’s. by then Raymond Kroc shows his interest on developing franchise of McDonalds and shows keen interest on making a chain restaurant so he registered McDonalds as a incorporation. so, in 1955 he became founder of McDonalds and changed the name so the new name and he current name of McDonalds came from that long way..McDonalds Corporation. So, Kroc was the pioneer for the chain American restaurant for the fast food. Today McDonalds has become world’s largest fast food industry only in California they serve 47 million customers daily. It has managed to become one of the most prestigious values in all over the country. It got VRIO that is value, Ratio, and opportunities. Recent history

So very recently from 2010, McDonalds has resigned its website and everything to a sleeker along with the certain changes made to the organization they also have introduced new way of approaching customers that is new advertising material to its website, they have unveil new pictures for restaurant ads, TV commercials, print advertising and online they all consists of real and 3d pictures of their products and services, by looking at that that looks so yummy and mouth watering. They also have make an announcement that the new the world biggest McDonalds restaurant will be built in London Olympics site. Changes made to turn the company

As from their staring to till the current phase they have made so much of decisions that has taken the McDonalds to this new phase and I would like to show with the bullet points that how it the changes made to the company. Firstly at their starting period it was more restaurants in a bus with different menus and lists of products. When they did a analysis they found out that the hamburgers were the most sold items so, the brothers decided to change the restaurant plans according to the need of the customers that they have introduced hamburgers, cheese burgers, apple pie, French fries with their core competencies product. When the restaurant was a big hit and widely accepted by customers now Raymond...
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