Ingredients for Success

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Interactive Case Study “Five Guys Burgers and Fries”

Assignment #1 Submitted in Partial Fulfillment
of the Requirements for the Course
BUS 508 Contemporary Business

Summer 2013

One would think that the restaurant business is booming across the country. Well, according to an article in Forbes, “One study by researchers at Ohio State University showed that up to 60% of restaurants failed within three years, with the first year seeing the most casualties. (That figure is even higher in places like New York where the competition is fierce) . Five Guys is one restaurant has beaten those odds. Some of the main reasons for that are convenience, price, and customer service. Five Guys has done a wonderful job in incorporating all of these factors into their business. Their philosophy is set apart from all other food chains. Because of the original values for the start up, they have remained strong throughout their career. Having strong ethical and social practices are another reason as to why the restaurant have remained in business for so many years. Five Guys is definitely leading the pack when it comes to running a successful family business. When the Mr. And Mrs. Murrel gave their sons the option of going to school for start a business, little did they know that more than twenty five years later they would have over a thousand locations across the country. Five Guys has a philosophy that sets it apart from all other restaurants. They serve only fresh meat that has never been frozen and fries that are prepared fresh each day. According to the Marketing Bookcase, the company restrains from serving frozen or dehydrated products to customers which sets its taste apart from the clutter. The company makes; what is called the perfect fries with potatoes coming from Idaho with a juicy burger on a fresh bun . Unlike other fast food resurants such as McDonalds and Burger King, Five guys never advertise how great their burgers are...
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