History of Mcdonalds

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History of mcdonalds
Mcdonald is the world famous fast food restaurant.The idea of mcdonald’s was introduced by two brothers Mac (Maurice) and Dick (Richard) Mcdonald in California.their father Patrick Mcdonald in 1937 was having a hot dog cottage called as Airdrome restaurant near the airport.In 1940 the restaurant was renamed as Mcdonald’s Famous Barbeque.In 1940 both brothers came to a conclusion that most of their profit comes from selling hamburger so they made their menu very simple by selling only Hamberger,cheeseburger,soft drinks French fries and apple pie.in 1954 a turning point came in mcdonald’s brother history.Ray kroc a seller of Multimixer milkshake visited mcdonald and he liked the idea of mcdonald.Mcdonalds corporation was build in those times and as a result kroc started expanding their business by opening franchises for mcdonalds.1960 mcdonald’s advertising campaign “look for the golden arches” gave mcdonald’s sale a big boost.1965 mcdonald corporation went public.in 1968 mcdonal open its 1000th restaurant.1974 mcdonalds started their business in UK and Newzealand.in 1980 mcdonalds was facing very big competition  from its rival Burger King and Wendy but mcdonald with its innovation was experiencing boost in its sales.in early and mid ninties mcdonalds was having decline in their sales and as a result they start improving their business.taste was improved and some new menu items were introduced.Mcdonald introduced first Kosher Mcdonald in Jurusalam and Halal mcdonalds in india(1995 and 1996 respectively).mcdonald start creating  healthy image and invested heavily on refurbishment in 2000’s.today mcdonald’s has more than 33000 outlets and is operating in 125 countries.it is the world leading brand in fast food. Mcdonald started their business in india in 1996.they start their business in india’s capital  New delhi.they choose a busy residential area Vasant Vihar.Mcdonald India is 50-50 partnership between Mcdonald USA corporation and Two Indians (Amit Jatia Hardcastle Restaurant ltd Mumbai and Vikram Bakshi Cannaught plaza restaurant Delhi).Mcdonald as of now has 210 stores in india.majority of Indians are hindu and cows are sacred to them.for mcdonalds to sell beef was almost impossible.the second majority population is muslim and they eat Halal food.It was a big challenge for mcdonald’s as there were many protest against mcdonalds.So Mcdonald changed their menu according to local community for example they introduce Maharaja Mac instead of Bic Mac.their menu is full of some spicy products as we know that Indians use spice in their dishes in abundance.About 75 % of the menu of mcdonald’s has been indianised and specially designed to woo Indians. Mcdonald’s passed through some tough times but eventually managed to survive in that different culture and different religious belief.Mcdonald by now has a big presence in India and are trying to extend this ahead.over all mcdonalds serve more than 47 million customers every day.

PEST analysis:

Now I am doing PEST analysis of Mcdonalds.PEST analysis will give us deatails about Political,Economical,Sociocultural and Technological analysis and effects of these analysis on Mcdonald’s.I will be comparing both environments in USA and India. POLITICAL INFLUENCES:

These are some influences a company doesn’t have any control of.USA politically is well suited for business of Mcdonalds.Mcdonlad is very popular in USA.But government is trying to control marketing of fast food because of health concern such as cholesterol,cardiovascular and obesity issues.Good relations in terms of creating jobs and tax revenue for government is a must to succeed in any market.India is very rich country in terms of politics.The world largest democracy is present in India.But being nationalist country they create some difficulties for foreign entries.Bhatiya Janata party is one of the leading Hindu national party and they are against fast food chains as they want to...
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