Five Guys Burgers and Fries

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Five Guys Burgers and Fries: Ingredients for Success

Dr. Etido Apkan
BUS 508: Contemporary Business

July 22, 2012

In 1986 when the two oldest sons of Jerry and Janie Murrell decided not to attend college, they made a decision that ultimately changed their family’s lives forever. As supportive parents, the Murrell’s used the money intended for their tuition to open a hamburger take-out shop in Arlington, Virginia to keep the boys close to home and employed (Boone and Kurtz, 2012, p. 78). The restaurant was named Five Guys and a Burger, after their family of five sons. With hard work and dedication, Five Guys has flourished to over six hundred franchises in America and Canada, and has persistently multiplied despite the recent economic issues. Five Guys’ Original Values

From the beginning, Five Guys’ “values [have always reflected] their aspirations and ideas” and influenced the decisions made (Hellriegel and Slocum, 2011, p. 336). According to the Five Guys Corporate Identity and Brand Standards Manual, the following are the company’s values and attributes: * Taste. [Five Guys] make and sell [their] burgers and fries with the best taste ever. * Comfortableness. [Five Guys] provide [their] customers with a very comfortable environment. * Cleanliness. [Five Guys] conserve [their] establishments clean and with good hygiene. * Quality. [Five Guys] provide [their] service as well as [their] products with the best quality possible to [their] customers. * Friendship. [Five Guys] interact with [their] customers in a very friendly manner. That makes them feel satisfied and good. These values statements reflect what [Five Guys] should live, breathe, and reflect in [Five Guys’] daily activities. They are the parameters for driving every associate’s day-to-day decision making and they also are the tools to help bring our brand to life (Five Guys, Inc., 2009, p. 6). 3 Factors for Five Guys’ Success

The Murrell’s developed an...
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